Google Set to Make Major Changes in Mobile Search Starting April 21
On February 26, 2015 Google gave marketers an incredible insight into changes they have planned for their search algorithms and the exact day they will go into effect. Specifically, they announced that on April 21, 2015 mobile search engine results pages (SERPs) will be impacted by the mobile-friendliness of a website.
When describing the effect these changes will have on mobile SERPs, the Google developers specifically said that there would be a “significant impact on search results.” Google has encouraged website owners to take into account mobile users for a while now, hinting that they would be prioritized, but until recently it has been possible for websites to perform well without worrying too much about mobile optimization.
That will quickly change. Now site owners who have not taken steps to ensure that their sites are mobile-ready can expect to have their mobile rankings hit hard. For businesses receiving steady customers from Internet searches, this can result in a major drop in income.
What Does This Mean for You?
Google will be looking at and adjusting for elements such as:
-Whether or not the fonts scale for easy reading on smaller screens
-If the touch elements, such as buttons, are easy to use and spaced away from other touch elements
-If you have separate mobile URLs, you must redirect mobile users on each desktop URL to the appropriate mobile URL
-Avoidance of irrelevant cross-links – This is when users are linked to desktop-optimized pages from the mobile version of the site, and vice versa
-Slow mobile pages and load time
Page visitors do not want to have to scroll to the side to read a news article or have to perpetually zoom in to read the text on the page. Mobile-friendly Web design removes this potential hassle.
If your Website is NOT Mobile Friendly-we can Help!